Samsung, a leading consumer electronics brand in India, is set to launch over a dozen new models of Air Conditioners (ACs) in 2025, with a focus on capturing a larger share of the premium room AC segment. The company aims to become the preferred choice among Indian consumers seeking advanced air conditioning solutions.
The new AC models will feature Samsung’s proprietary Bespoke AI technology, which has already gained popularity in the brand's refrigerators and washing machines. Industry experts believe this technology will give Samsung a competitive edge as it expands into the room air conditioner market.
Samsung’s upcoming AC range will cater to consumers looking for a powerful, energy-efficient, and durable air conditioner that provides both fast and comfortable cooling. Dealers familiar with the plan indicate that the models will also focus on aesthetics and convenience, aligning with the growing demand for high-performance home appliances.
The Indian room air conditioner market is poised for significant growth, with analysts predicting sales volumes to increase by over 20% year-on-year in 2025.
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