Maruti Suzuki Unveils "More Power to Your Play" Campaign for Brezza, with Kartik Aaryan as Brand Ambassador
New Delhi:Maruti Suzuki India Limited (MSIL) has announced Bollywood superstar Kartik Aaryan as the brand ambassador for the Brezza and launched an exciting new campaign titled "More Power to Your Play." This campaign highlights the Brezza’s role as a powerful and stylish extension of its owner’s personality, appealing to individuals who are sophisticated, dynamic, and playful.
The Brezza, India's highest-selling compact SUV with over 12 lakh units sold, is powered by a 1.5L engine and features an advanced 6-speed automatic transmission with paddle shifters, a head-up display, and a suite of modern features like the SmartPlay Pro+ infotainment system. Its design and performance reflect the versatility needed for both city life and adventurous escapes.
In the campaign, Aaryan is seen in high-energy scenes set in rugged terrains and vibrant cityscapes, demonstrating how the Brezza supports his dynamic lifestyle. The vehicle is portrayed as adaptable, reflecting Aaryan’s ever-changing needs, whether navigating city streets or venturing beyond them.
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki, stated, "We created this campaign to resonate with young, multifaceted individuals who want a vehicle that matches their energetic lifestyle. Kartik Aaryan’s dynamic personality and Gen Z appeal make him the perfect fit to represent Brezza."
Kartik Aaryan expressed, "The Brezza perfectly embodies the spirit of today’s youth—confident, playful, and ready for adventure. Its features, including the powerful 1.5L engine and intuitive technologies like the HUD display and 360-view camera, align perfectly with my belief in living life authentically."
With the campaign, Maruti Suzuki aims to highlight how the Brezza enhances the driving experience, offering both premium comfort and cutting-edge technology. This integrated campaign will be promoted across television, digital, and social media platforms to amplify the Brezza’s strong persona.
The Brezza continues to attract a wide range of customers, with over 36% of buyers being first-time vehicle owners, showcasing its broad appeal among young, aspirational Indians. The campaign will underscore Brezza's versatility, making it an ideal companion for both urban adventures and off-road explorations.
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