Samsung Becomes First Brand to Cross ₹10,000 Crore in TV Sales in India

Samsung, India’s leading consumer electronics brand, has announced a significant milestone in its television business, surpassing ₹10,000 crore in sales for the calendar year 2024. This achievement cements Samsung’s position as the first brand in India to reach this landmark in the television industry.

The company attributes this success to its extensive range of premium offerings and the growing demand for large-screen, AI-powered televisions. Looking ahead, Samsung is targeting double-digit growth in 2025.

“2024 was a landmark year for Samsung India. In value terms, we achieved a turnover of ₹10,000 crore. We now aspire to grow in double digits this year, backed by our new AI TV lineup that breathes new life into every frame, setting a new benchmark for cinematic excellence at home,” said Viplesh Dang, Senior Director of Visual Display Business, Samsung India.

Launch of Vision AI-Powered TV Lineup

Samsung recently unveiled its 2025 TV lineup in India, introducing over 40 models across categories such as Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame. Central to this lineup is Samsung’s Vision AI technology, which marks a leap in making televisions smarter and more intuitive.

The Vision AI-enabled TVs offer features like real-time picture and sound optimization, gesture-based navigation, and smart home integration via SmartThings. The lineup, priced between ₹49,490 and ₹11,00,000, aims to democratize advanced innovations across various price points and screen sizes.

A New Era of Immersive Home Entertainment

Samsung’s Vision AI technology transforms televisions into adaptive hubs, responsive to user behaviors and environments. Features like AI Upscaling Pro, Glare-Free viewing, and Generative Art Wallpapers redefine TVs as intelligent lifestyle hubs rather than mere entertainment devices.

Market Strategy and Future Goals

Samsung is poised for sustained leadership in India’s TV market. It continues to cater to value-conscious consumers with its 43-inch and mass-market offerings while driving growth in the premium segment.

With a strong offline presence and a robust product roadmap, Samsung is well-positioned to accelerate the adoption of AI-enabled, immersive home entertainment in India, further solidifying its dominance in the premium television segment.