Stay Cool & Germ-Free with Dhoni & Dettol

Dettol, India’s trusted leader in germ protection, proudly announces the iconic cricketer Mahendra Singh Dhoni, famously known as “Captain Cool,” as the new brand ambassador for its Dettol Soaps, Bodywash, and Handwash range. This unique collaboration blends Dhoni’s legendary calmness with Dettol’s trusted protection, unveiling the secret to staying cool this summer — Dettol Icy Cool.

Dettol Icy Cool offers 3x intense cooling* along with 99.9% protection against germs that cause skin infections#, making it an essential summer companion. It addresses the common challenge of heat and sweat-induced skin discomfort by delivering an instant burst of refreshing coolness, helping users stay cool in body and mind — even under high-pressure moments.

Dhoni shared his excitement about the partnership: “Staying calm under pressure has always been key for me, both on and off the field. Dettol Icy Cool helps keep the body cool so the mind can stay calm. That’s why I relate to this campaign and am thrilled to be part of it.”

The campaign’s first TVC features a young cricket enthusiast nervous before a big game who looks to Dhoni for inspiration. Dhoni steps out of a poster and offers Dettol Icy Cool, symbolizing how the product helps maintain coolness and confidence when it matters most.

Kanika Kalra, Regional Marketing Director, Reckitt South Asia, emphasized the brand’s commitment to consumer care: “Partnering with Captain Cool Dhoni perfectly embodies the essence of Dettol Icy Cool — protection, performance, and unbeatable cooling.”

This collaboration promises to make hygiene not just essential but truly cool this summer.